February 11th 2007
MV AGUSTA MOTORCYCLES REVS UP MIAMI BOAT SHOW
Premiere Marketing Collaboration With Azimut Yachts
To Showcase Italy’s Most Luxurious Motor Brands
Willow Grove, PA – MV Agusta Motorcycles will “walk on water” in a unique promotional partnership with Azimut Yachts at the Miami Boat Show, Thursday, February 15 thru Monday, February 19. Azimut has invited MV Agusta to be its “special guest” -- with a designated area on the Azimut barge -- to display the newest line-up of MV Agusta motorcycles. This will be the first time these high-end, Italian brands will join forces in a marketing capacity, portraying the ultimate in luxury and style.
Azimut’s exceptional exhibition space -- with over 500 square meters -- will showcase 13 yachts, ranging from 13 to 36 meters in length. The wharf along Collins Avenue at 43rd Street will host the entire Open S line range, along with the Azimut 43, 50, 55, 62, 68, 75, 105, and the 116 from the Flybridge line.
MV Agusta will woo Miami jetsetters with motorcycles from its Brutale and F4 lines with the spotlight on its latest masterpiece, the F4CC. An instrument of incomparable style and performance, the F4CC – not yet available in America – will be sold with a Girard-Perregaux watch and Trussardi jacket for $120,000 USD.
Azimut and Cagiva USA, the North American importer of MV Agusta have also organized a private VIP party, Saturday, February 17, 8PM to 11PM. The invitational-only cocktail soiree will entertain guests with the sounds of local Miami band Havana featuring special performances by Latin dancers “stepping-out” with a variety of dance numbers.
The MV Agusta marque was brought back to life, after a 25 year hiatus, in full form by some of the industry’s most renowned designers and engineers at MV Agusta Motor SPA in Italy. In 1997, this celebrated brand re-entered the competition with its premiere Series Oro model. Recognized for its exquisite design and incomparable performance, the MV Agusta brand continues to be touted as superior by motorcycle press worldwide. With a storied history of racing success, MV Agusta anticipates keeping a winning reputation as a “rookie” in the American racing circuit this year. MV Agusta is imported by Cagiva USA, located outside of Philadelphia in Willow Grove, Pennsylvania.
For more information please visit www.cagivausa.com.
Azimut Yachts is the premiere non-American shipyard in number of yachts sold in the United States. Over the past ten years, more than 400 Azimut yachts have been delivered in the country, an extremely significant number that demonstrates how highly the United States regards the Italian brand
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